I started Frank to help teams and indie pros get clear on what they stand for—and say it like they mean it.
If you're doing great work but struggling to get buy-in, traction, or attention, I help you change that. Fast.
No filler. No wasted time. Just bold, clear strategy that gets your work seen, heard, and supported.
01. Internal Brand Sprint
Make your value impossible to miss.
You’re doing meaningful work—but the message isn’t landing. I guide you through a process to define what your team stands for, what makes you different, and how to talk about it in a way that gets heads nodding.
You get: A bold, aligned value prop, a single “narrative line” everyone can use, and 3–5 go-to messages tailored to your audience (execs, peers, team).
Timeline: 90-min live workshop + survey & follow-up summary
Best for: Teams preparing for a roadshow, reorg, or needing leadership support
02. Value prop workshop
Turn how people talk about your team into a strategic asset.
If your team’s great work is flying under the radar, this is the reset. I help you get clear on your team’s identity, strengths, and business value-then shape that into a story leadership actually cares about.
You get: A clear positioning statement, messaging pillars, and leadership-ready language you can use in decks, meetings, and onboarding.
Timeline: 2–3 weeks
Great for: Teams in a moment of change—new leadership, org shift, or evolving priorities.
03. Strategy Activation
Get your team pulling in the same direction.
Even the best strategy falls flat without buy-in. I run practical working sessions that help your team understand the strategy, believe in it, and start living it—in the way they lead, show up, and talk about the work.
You get: A team that’s aligned, energized, and speaking the same language. Including: A 1–3 session rollout plan, team alignment exercises, and coaching on how to make the strategy stick.
Timeline: 2–4 weeks, flexible pacing
Best for: Teams with new strategy or a big mission to rally behind
04. Visibility campaign
Spark the kind of buzz that attracts budget.
If you’re clear on your message, now it’s time to spread it. I help you build an internal campaign that gets people talking—so your team earns more visibility, more interest, and more of the right support.
What you get: A simple, smart rollout plan that makes your work hard to ignore. Including: A campaign concept, 3–5 pieces of message-forward content (e.g., slide, Slack message, town hall moment), and a simple rollout guide.
Timeline: 4-6 weeks
Best for: Teams who want to be seen as essential—and funded like it
How I Work With You
Simple.
Clear.
Built to get you moving.
How It Works
We talk. I learn what your team’s aiming for—and what’s getting in the way.
You pick a sprint. We focus on what’ll make the biggest difference, fast.
We get to work. Practical, clear, and built to land inside your org.