we help HR leaders activate their culture’s X-Factor to attract, engage, and keep top talent.


Because your organization’s most powerful competitive edge? It’s already inside you.

ATTRACT TOP TALENT     |     INCREASE TRUST    |     MAXIMIZE PROFITS

Too many HR leaders are working hard—but still stuck trying to make culture initiatives stick or stand out.

Sound familiar?

You’re likely struggling with:

  • New programs that flop before they fly

  • Recruiting costs rising while retention’s headed the other way

  • Pressure to prove ROI on culture and engagement, without the right tools

  • A tech stack that’s evolving faster than your team can implement

  • Brand messaging that sounds like everyone else—and connects with no one

we believe every organization has a unique X-Factor that, when activated, creates unstoppable momentum.

Magnetize Top Talent

Stand out in the talent market with a culture that reflects your real identity—not a copy-paste version of someone else’s.

Amplify Profitability

Make culture a lever for business results, not a side project—with clear links to retention, productivity, and profitability.

Outshine Competitors

Build a standout employer brand that grabs the attention of the talent and market you actually want.

here’s how it works

1.

Step 1: Book Your X-Factor Strategy Session

We’ll uncover what makes your culture tick and pinpoint the gaps between what you say and what employees feel.

2.

Step 2: Activate Your X-Factor

We’ll guide you through a proven process to turn your culture into clear, actionable strategies that drive engagement and business value.

Step 3: Drive Measurable Results

Stand out in the talent marketplace with a distinctive employer brand that attracts better fits, reduces turnover, and delivers measurable business results.

3.

We speak P&L and People Strategy.

We're former Big 4 and Fortune 100 strategists, creatives and researchers who build powerful employee brands.

Who We Are

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Create a workplace that’s uniquely yours and everyone wants to show up for.

You can have happy employees and healthy profits.

It’s simple.

We’ll show you how.